Client: Colorama
Agency: McCann Malmö
Direction: Upper First
Production: Upper First
Sound design: Kungen & Hertigen
Year: 2009

The idea behind the interior film has its origin in childrens play with colouring books, or paint-by-numbers. In our film a woman designs a room in the paint-by-number manner to display the wide variety of choices you have using Colorama products when decorating interiors. The film starts in a white void associating to a blank piece of paper with endless possibilities and total freedom. A gigantic hand comes in and executes the creative decisions made by the woman. Just as in the tilt-shift idea the thought is to create an interesting expression through displacement of scale as a contrast between worlds. The slight absurd becomes interesting. We’ll shoot an actor in a studio and will then create the outlines of the room in 3D. This will give us freedom in the expression. In the last shot we will mix visual effects with a real set to complete the illusion.

Backstage pictures:
flickr.com/photos/upperfirst/sets/72157622592587731/