To make people change their attitude to donations and look at the issue of helping others in a new way, we have created the concept called IAMSOMEONE. The concept includes a digital campaign that aims at making everyone understand that they are that "someone" who needs to help, as well as a new fundraising opportunity which is an online flea market that turns money from sold objects into donations.

Made by:
Aki Andersson
Guillaume Mégroz
Daria Reshetko
Niklas Lingström
Sascha Jespersen
Jerome Lai

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