Tangible Media, the premier video game media and marketing agency, enlisted ALT TERRAIN to plan, print and execute a unique wild posting for the launch of DrawSomething2.
The creative concept of transforming wild postings into drawing pads was a natural and effective fit for the promotion of DrawSomething2 as thousands of consumers pulled out their pens and pencils to engage with the posters creating personal experiences plus making each poster a work of art.
The unique consumer-involvement approach to this wild posting additionally drew hundreds of social media posts by consumers.
ALT TERRAIN helps agencies create, plan and manage successful guerrilla marketing, wild posting and outdoor advertising initiatives.
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