"Hail to the King"
Warner Bros. Records
Directed and Designed by Syndrome
We have been fans of Avenged Sevenfold for some time. Not only do they totally rock, but they also hold the flag of hope for today's modern Hard Rock genre. With their new album, Hail to the King, and the first single of the same name, A7X have adapted a back to basics sound that is more stripped down and in a groove. Simpler drums mixed with heavy riffs channel Metallica's Black Album or early Sabbath. Simply put, it totally rocks. So, when we had the opportunity to direct their first video for the highly anticipated project we felt strongly about creating a visual that parallels the sound - stripped down and badass. Playing off of the song's theme, we laced medieval vignettes around an intense master performance of A7X that channels early 90's Thrash videos. Add in a high contrast black and white look to their stellar performance and you have all the makings of a video you might have seen on Headbangers Ball back in the day ... Throw your horns in the air and watch Hail to the King.
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