MonkeyLectric knew the world had never seen something like the Monkey Light Pro when they launched their kickstarter. The world’s most advanced bike light needed a video that would expose its wonder and ability to spin digital graphics inside bike wheels. Filming the wheel display in action posed a challenge, since it relies on the human eye and persistence of vision. Through experimentation, research, and late nights, we found the sweet spot where physics and beautiful images mingle. It was an adrenaline filled project that included professional riders popping wheelies on fixies, and of course, laser cats.

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