Project: Fox Sports 1 Idents
Client: Neon / Fox
Music and Sound Design: Box Of Toys Audio

BACKGROUND //
We were invited to create the audio for three idents that launch with Fox's new 24hr sports channel, Fox Sports 1. Each identity was was based upon a key word included in Fox's brief; Hi-Tech, Colourful and Electric.

APPROACH /
The 'Electric' ident was very effectively filmed using a Scaelectric track. The resulting edit is influenced by high pace Hollywood action and so we wanted the audio to reflect that. We looked to stock car racing for the engine style and quickly change proximity and angle throughout the sound design to assist in the dynamism of the piece. A Drive-esque electronic track sets the scene perfectly and builds over the course of the ident to impress the resolve.

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