“Here, there be dragons: discussion on the "middle earth" of Enterprise SaaS applications and how you can tame the dragon”

Here is a place that can often feel very far away, strange if not medieval from the lean and clean design world of consumer product development. In this land there is a huge waterfall. Software lives above in a foreboding dark cloud. There are moats to jump across. Castle walls to scale. And then there is the dragon… the product development environment with years and years of ux debt breathing down on the masses protecting and amassing a mountain of gold. Appeasing this dragon by waving the sword of "UX" with the battle cry of "Users!" will get you burnt up. I'd like to share the tactics I used to survive this faraway place and tame the gold-loving dragon. These wins include discovering the "golden egg" - the one metric that matters, and finding the "pot of gold" - reducing operational costs while increasing user engagement.

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