With the continued growth of wireless device usage and the emergence of high-speed networks, the mobile advertising market has huge potential for advertisers and marketers. eMarketer suggests the U.S. market will grow to $1.3-billion from $320-million in 2008. One of the big challenges facing advertisers and marketers is determining the most effective mobile campaigns. Tagga Media CEO Amielle Lake will talk about how media planners can create, deploy, manage, and analyze mobile marketing campaigns for their clients.
MaRS - Building Canada’s next generation of global technology companies. marsdd.com
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