With four major campaigns to cover, I was asked to create a unified brand for Sun News' election coverage. This is a promo spot for our Election Season coverage. The main goal was to capture the excitement of the back-to-back-to-back campaigns and elections by positioning politics as sport, literally.
This was also the first project I ever did using Cinema 4D. In the end, I was nominated for a Broadcast Design Award for Best Art Direction and Design for the 2012 year.
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