If you think that the internet ushered in a totally new paradigm for disruptive technology, Michael MacMillan, CEO of Blue Ant Media has some news for you.
“It’s been that way for a long time. This is not the first wave of technological innovation and disruption that’s happened.”
As Executive Chairman of Alliance Atlantis Communications Inc., MacMillan made a fortune from serving small niche markets with speciality content. Nationality can’t be the defining characteristic of any group of people, thanks to technology. You have to distinguish them by what they like.
“In Canada, that means that [you] wouldn’t want to be simply focused on the Canadian market. [You] want to be focused on a market that is identifiable because it shares a community of interest.”
Are communities of interest underserved in Canada? MacMillan thinks that media consolidation has led to tremendous opportunity for small businesses who can zero-in on particular communities and do a better job of speaking to them than the big guys.
Of course, that’s not a new paradigm either. That’s just good business.
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