This a test film for sportsgirl, a young woman's clothing company from australia, via the design group hmkm, london, uk, who were working on the project, and got me in to help them to produce this part of the bigger picture.

as part of the project, the staff from the client sportsgirl, had to be filmed and interviewed to camera, which if you haven't done it before, can be quite a nerve wrecking thing, especially when the real film was too be shown in front of quite a large audience at the launch of the new sportsgirl flagship store, down in melbourne, australia.

unfortunately due to a few issues, the project is on hold. i think. so i never quite made it to melbourne....yet, even though this was filmed about two weeks before i was due to fly. but that's the way it is in this industry.

this test was filmed, using a hd sony camera, with the telecine and editing by myself. the final test film had simple fade up fade down graphics of each speakers name and department, when the speaker spoke, but i can't find that render in my archives, right now.

the idea was for the hmkm team to talk and act freely as possible, and for me to edit the film as how we intended the final film may look (with faster cuts, more gfx, different music etc), so that when sportsgirl saw this, we hoped that it would make them feel a little more comfortable, with a camera in front of them, when it was their turn to do it.

note : the interview section was only one part of the final sportsgirl film.

hmkm & matthew strong broadcast design
2006, london, uk