In this week's Whiteboard Friday, Rand goes over the key components of three major areas of any SEO strategy--Technical, Content, and Marketing--to show you where and how you can plan your efforts so they won't be obsolete next month or next year. Whether you're just setting out to optimize your site, or you're already working with an SEO strategy, this video will help you find places to tie-up loose ends and avoid potential frustration down the road.