Blue Cross and Blue Shield of New Mexico employees have been living the purpose for 23 years through their Operation Back to School (OBTS) campaign. The employees rallied again this summer by collecting over 26,000 school supplies that benefitted over 9,000 at risk students in New Mexico. From baking the cookies and rolling the burritos to driving the countryside to deliver boxes of supplies, from catching every school supply sale in town, to getting hugs from the students, BCBSNM employees pour their hearts into the annual OBTS effort.

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