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Mayor Castro's office contacted us to help promote his fitness initiative for 2010. I came up with the idea to pit him against our lead anchor Jeff Vaughn in a series of promos set in a gym. The initiative and voting feature were both a hit and the mayor's office was pleased with the results.
Working with both of these guys was a real treat. They both have a competitive spirit and it showed in the spots.
This campaign was also nominated for a Lone Star Emmy in 2011
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