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The “Because…” poster, has been used for almost a decade as a campaigning tool by our members in colleges and universities across Britain. It is telling that the power of its message, which is consciously designed to stimulate discussion about the harsh reality of racism, has not diminished over the years. Despite welcome legislative progress that many Black students and non-Black student anti-racist allies have worked hard to secure, the contradictions and stereotypes contained within the poster continue to have real resonance with many African, Asian, Arab and Caribbean heritage people, among others, who read the poster. This is because these students can readily identify with the experiences of racism that this poster articulates in the context of their own lives in the present time.
The message of the poster is clear: given that the reality of racism is harsh and it continues to manifest itself in many different forms and expressions, this poster campaign successfully captures and confronts the multi-dimensional reality of racism and provokes a great deal of debate about how we convert paper legislation into genuine social and cultural practice in Britain and beyond.
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