HamiltonKidd Animation Studio deliver a rad Lego sponsorship for breakfast on CITV:
"Andrew Williams, Client Creative Director at Nickelodeon gave us a call: It was time again for another round of Lego Hero Factory sponsorship bumpers. CITV were the channel being sponsored this time, so it was a new broadcaster for us. The brief was simple, make these toys irresistible to children (and adults apparently). We went to town on details here by utilizing the knowledge from the previous Lego project. We also developed a new workflow for “bullet time” effects when the hero’s clash. It allowed us to work in a very flexible way, allowing for animation, lighting and compositing to be happening simultaneously. This allowed us to complete the job over a swifty 2 1/2 week period. Working closely with the Nickelodeon team, we were able to surpass the clients expectations and deliver something we were all happy with, something that is hard to do unless the chain of command is well supported. I do love it when a plan comes together!"
Executive Producer: Andy Williams
Animation Director: Ben Kidd
Art Director: Tom Hamilton
Producer: Astrid Reiner
Director of Photography:
Sound/ Sound Design/ Music Composer:
Animation: Martin Bell
3d Artists: Tom Hamilton, Ben Kidd
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