Which is the proper way to hang a toilet paper roll?
Zewa Deluxe Big Roll was set to find out utilizing a 360 campaign including youtube vids, a physical event, live broadcasts and a mini-site were people could vote on their preferred orientation! zewabigrolldebate.gr

Credits

Creative Director : Elisa Pardalidi
Art Director :Christina Kountouri
Copywriter : Elisa Pardalidi
Web Designer : Manos Kalaitzoglou, Athanasia Lykoudi
Web Developer / Programmer : Dimitris Makris
Head of Creative: Gregory Papadopoulos
Account Management : George Keskelidis
Project Management : George Keskelidis
Video : Andreas Chalikias, Nikolas Passaris, Mike Polizos
Online PR: Antonis Koutsoukos
Media Coordinators: Konstantinos Skliris, Giannis Amaxopoulos

Special Thanks: George Vareloglou, John Panagiotou, Giota Kouklada
Other Contributors: Carat International Hellas, Civitas

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