Our new brand identity for Global TV, Canada’s biggest commercial channel, has gone live. Global is Canada’s home of NCIS, The Simpsons, Glee and Saturday Night Live, and has the most-widely watched news service in the country. Global asked us to create an identity that matches their position as the progressive market-leader, so we took ‘big, friendly and bold’ as the proposition, with the aim of making it work across every platform. The resulting creative work is fast and fluid with a colour palette as broad as the channel’s content. But the standout feature is the outsized use of type and imagery: every graphic element is made as large as possible on screen.

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