This is a digital infrared captured on a converted Canon 5D. This video covers the film-based photography philosophy that can be used as a compass for beginning digital photographers and Photoshop users. By just using the simple exposure control techniques (using blend modes and layers), masking and dodging/burning, you can take a flat average photograph and make it look visually exciting.
Typically the lightest part of an image or the most sharply focused will attract the viewers eye, so use that when post-processing. Control the tones of your image with simple darkroom techniques.
Cheers.