Through the interface of commercialism, we form our initial relationships with technological objects. Commercials for these objects, which can cost millions, often communicate an image of sex, envy, and desire, only to become obsolete within weeks. This piece takes a Motorola RAZR ad, harvested from Youtube, and reconstructs the video to become a perfectly symmetrical and psychedelic image. The short loop focuses on one of the physical interactions we have with the phone, rubbing with the thumb, and then explodes with abstract colors and forms. This edited symmetry makes the commercial more aesthetically seductive, while dissecting the historical memory of the object's marketed cultural status.

jonchambersart.com

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