The FIAT Open Road Challenge pairs the leaders of #JJ (instagram's largest photo sharing community) with the new FIAT 500L. Over the course of 5 days the 4 #JJ photographers will road trip from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges will involve the +/- 450k member community, and one lucky community member will win a new FIAT 500L.
Each #JJ team member was shot on location (Chicago, Dallas, Atlanta, Grand Rapids) with a one-man crew equipped with a C100, the full set of 5 videos turned around within one week after production.
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