How Important Are Online Reviews?
In the digital age, online reviews have largely taken the place of the word-of-mouth referrals. After all, it may be easy to ask your neighbor who mows his lawn, but harder to find someone you know who has ordered a pink infant-sized baby jumper from a fair-trade website in the past year. With the Web, potential buyers can seek out online reviews of products and services offered by various companies all around the world -- including people who have frequented your business in the past. So it's easy to see why positive reviews are like gold, while negative ones can be toxic and dangerous.
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