We had a different, lamer idea for this song ready to shoot and luckily Ryan and Alice (his wife) came up with this concept something like two days before we shot it. Our friend and biker thug, James Claeys has one of the coolest Harleys on the planet so it kind of all worked out at the last minute. Typical stuff. The idea is that this tough biker goes around harassing people for drinking what he feels is too fancy of a beer. One of the targets, played by Ryan Baxley, gets to experience the full wrath of this extremely rational vendetta. We set out to shoot it with this sort of grindhouse, devil-may-care, beautifully-terrible or any-other-explanation-you-give-yourself-that-makes-it-sound-super-cool type of vibe.

Director: Ryan Baxley
DP: Craig Rice

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