SHOWstudio invite you to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit.

Our Raw Power competition offers young filmmakers, artists and directors the chance to create a video short by splicing their own unique film material with footage captured during Nick Knight's 'Crane Vs. Tiger' shoot for the Alexander McQueen PUMA S/S 2010 campaign.

One winning filmmaker, chosen by Nick Knight and Alexander McQueen, will be commissioned to direct the Alexander McQueen PUMA Spring/Summer 2010 art movie, previewed on major fashion websites and visible in key fashion department stores and boutiques worldwide from January 2010.