A Pink Banana Studios Production - pinkbananastudios.co.uk
Reebok’s new Zigtech trainer features a revolutionary new design. Therefore, for its official UK launch at London’s Westfield shopping centre, Reebok wanted a concept that was equally as revolutionary. Working with M&C Saatchi, we built an interactive billboard featuring the brand’s celebrity ambassador, Nicole Scherzinger. The concept allowed members of the public to speak to Nicole and ask her questions about the product. It was a day of unique challenges but ultimately a memorable product launch. We also captured highlights of the day in a short video, to be used by Reebok for publicity purposes as the product was rolled out across the country.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?