Trollbäck + Company created the brand identity for Al Jazeera America, which had to stand apart from other Al Jazeera territories and speak with an American voice, connecting equally to the Heartland and the East and West Coasts. To highlight the idea of enlightenment, we created a modern look that captures the core qualities of energy and illumination. The comprehensive branding package includes animated logotypes; main IDs; interstitial IDs; news, business, sports and weather opens; and all the screen architecture for the news show.

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