A promotional video that I have done for Rothar bikes in Dublin.
Rather than maximizing shareholder value, the primary aim of social enterprises is to generate profit to further a social and an environmental goal. This can be accomplished in a variety of ways and depends on the structure of the social enterprise. Moreover, a business can accomplish its social aim through its operation by employing individuals from disadvantaged backgrounds. Rothar operates at two different levels: its environmental mission is accomplished through bicycle recycling and diversion of waste from landfill and aims to create training and job opportunities as the business develops. In other words, when you shop at Rothar, you participate in an environmental initiative but also a social one, as the money will be used to train young people, ex-offenders or any other people from disadvantaged backgrounds! Your money will always be reinvested in our mission: providing sustainable transport and help the people in need.
Music written & performed by Neil McNamee.
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