As part of an on-going look at how digital can play a role in retail space, 2x4 worked with Barneys New York to incorporate a digital piece for their new Mezzanine space. Keeping the look and feel closely aligned with their project at Genes@co-op Cafe, they developed a series of branded cards that populate the screens in an organic way, immersing shoppers in the world of Barneys. The digital wall pulls from content on The Window online blog, as well as featured designer products. The visual design of the interface can change seasonally or with events so that it always feels fresh and up to date.

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