Madrid, Spain. Early summer 2013. Fuencarral Comercial Center.
More than 40 shops. 7.000 pieces of clothes.
And only one message:
If you care about spots on your clothes, why not care about those on your skin?.
A message that had really big impact on all media.
Visits to dermatologist increase 14% during that month.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?