Watch our video featuring dog lovers Paul O’Grady and Amanda Holden urging animal lovers to join in a nationwide campaign, starting this weekend, to help feed abandoned dogs.

Animal lovers are urged to ‘paws for thought’ this weekend to help feed abandoned dogs as part of the ‘Feeding Brighter Futures’ campaign

To help animal centres look after the number of abandoned dogs in their care Paul and Amanda are backing the Feeding Brighter Futures campaign and are asking the public to join them by supporting Pedigree’s Buy One Feed One initiative.

Whilst every dog owner knows the importance of giving their dog a healthy and nutritious diet to keep them feeling and looking their best, research with the Association of Dog and Cat Homes, released earlier this year, showed that nearly half of rehoming centres had seen an increase in malnourished dogs being admitted to their care.

With good nutrition the first step to a rescue dog’s recovery, Pedigree has committed to donating one million meals to rehoming centres across the UK and is now calling on people to help them donate even more.

Find out how can you help feed abandoned dogs and support this campaign.

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