[This clip is an extract from Channel 4's 'Big Chef takes on Little Chef', aired 21st January 2009]
Michelin star chef Heston Blumenthal and Little Chef commissioned Ab Rogers Design to create a new flagship restaurant. With just three months from commission to completion and a relatively tight budget, our mission was to bring Little Chef into the 21st century, to make a hip and clean place that would leave clientele impressed and make the staff proud. ARD embraced the challenge of overhauling the Little Chef brand, including everything from interior design to graphics, menu and uniform, signage and packaging.
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