To promote the Argentinian National Day Brunch event at The Palace Downtown Dubai, Switch produced this video to highlight the different aspects of the unique brunch. The video was then posted on The Palace Facebook page and users had to tag one person that they would want to bring to brunch with them. The social media campaign had a virality factor associated with it since those tagged had an incentive to 'like' the page and continue tagging other people. The winners were chosen on random and the event was a sold out success.

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