Volvo - Drive Around the World

Commissioned by: Euro RSCG 4D / Client: Volvo / Year: 2009
My role: design and direction

DRIVe Around The World is a game based on the philosophy that any given person is connected to the rest of the world's population by only six degrees of separation. The social experiment encourages people to get in touch with Facebook contacts to virtually drive around the world in 80 days. Participants will drive the C30 DRIVe for 1.333 KM - the distance the car can cover on one tank of fuel - before passing it on to a Facebook friend.

The trailer is directed for Euro RSCG 4D for the launch of the Facebook game. The trailer illustrates the Volvo C30 in an adventurous trip around the world where it passes from friend to friend. During the trip the car passes several landmarks in a hand sketch animation style. Some live footage is integrated to highlight the car.

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