The long-term stand embodies Renault’s philosophy, "Drive the change". It has been designed as a kit to transport and tour more than 20 cities around the world until 2015 including Geneva, Frankfurt, Shanghai and Buenos Aires. The instantly recognisable, warm and welcoming stand asserts its position as a manufacturing leader and reflects the core values of this popular champion and its cars that suit any lifestyle.
A concept in motion.
DGT uncovered a common value amongst the concept cars, estates, sporty numbers and electric city cars (all displayed on the stand): motion. But the question was how to translate the feeling of motion to a stand? Faced with the majority of stands’ flat surfaces which make it difficult to show the cars at their best, they decided to make the layout the key part of their project. Two hills are the first things you notice around the stand. Concept cars or new vehicles spin on rotating platforms at the top. On the sides, the concentric vehicle layout shows different sides to them depending on where you’re standing. The visitor can admire the manufacturer’s new models on either side of the central aisle. The floor and ceiling lighting enhance the feeling of motion created by the 3D layout. Balls of light move as one and simulate the movement of the waves whilst subtly changing colour. Brand identity images appear on the huge LED screens to create the desired atmosphere.e world premier presentation for New Concept of RENAULT Stand designed by DGT.
Travelling 45 cities from 2012 to 2016.
Enter a new experience of automobile Stand : ‘THE BUMP’!
Artistic direction: DGT
Lighting concept: Atelier Herve Audibert
Graphic concept: Dream On
Sound concept: Sixiemeson
Furniture: DGT + Atelier Misto
Tech. Audiovisual: 3S
Tech. press confer: Fanny Moreau et Frédéric DIVAY
Model and prototyp: Atelier Misto
Lighting and sound: NAT (and Lightlife)
Technical direction: Francis Lepers (& ONECS)
didactic elements: Stephane Bureaux
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