To promote and introduce their pair of new gluesticks for children, Elmer's commissioned the creation of a video to announce all of the innovations and features being included. A gentle color palette mixes with rounded text and cartoony animation to reinforce the target market for the product while the animation shows off the different features.
I'm particularly proud of the blueprint animation towards the middle. Created with stacked 2D layers, the blueprint builds in as the camera's moves around the object showing the design and engineering that went into the product. The gluesticks then bounce away, showing how the precision engineered gluesticks are also fun and playful.
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