This is the full recording of our 'Consumer Consulting Board' Smartees Webinar on Thursday 25 April, 2013. The main focus is on how to give your consumers a seat on the board of your company, illustrated with a client case of H.J. Heinz. Presentation by Tom De Ruyck (Head of Research Communities) & Anouk Willems (Research Innovation Manager)/Sébastien Van Laere (Research Consultant).

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