No online marketer will be able to succeed without at least a general understanding of SEO. This is really one of the most important ways to get traffic online, but it is also one of the most complex. Each search engine has different algorithms, requirements and guidelines to follow, and they are constantly changing. What was once accepted and even encouraged by Google will now get you punished. Is SEO easy? No. Is it worth the effort? Absolutely.

performinsider.com/2013/09/introduction-to-seo-for-marketers/

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