We had the pleasure of creating this piece for The Legacy, a golf club that has been a prominent fixture in Arizona. The golf club launched their Performance Center in March 2013, bringing to the general public the high end training technology that was previously accessible only to professional golfers.
We wrote this campaign based around the concept "Looking Forward" because a great way to play each golf hole is to keep playing forward without any hesitation, doubt, or difficulty. Tying that into their Performance Center, we created this video where a golfer who steps up to tee off is a golfer that has had practice and the right training to fine tune his game. And yes, we decided to not show a hole-in-one because 99% of the time, it really does not happen but we do want to show the ball getting close, which is obtainable with the right training and practice.
Filmed with the Blackmagic Cinema Camera EF (ProRes), with Rokinon Cine 35mm T1.5, Rokinon Cine 85mm, T1.5 Tokina 11-16mm F2.8.
Graded with FilmConvert (purchased using the Philip Bloom discount).
Note: The last shot with the golfer smiling after his shot was definitely one that I am not pleased with due to the blown highlights. It was my bad for not being more careful with checking that particular shot and rushing to the next set up. Tried to grade it to bring back some highlights but was pushing the ProRes quality too much.
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