Liv points you in the right direction. The elevated, cosmopolitan way of Liv Life. Where the sun shines and the people smile. Liv is Finlands no. 1 womans channel didn't look like the market leader, the one to advertise on to reach women big. Liv wants to look bigger, and fully addressed to women who embrace modern lifestyle. With a colourful look Liv shows how open, relaxed, welcoming and warm the Liv world is. Idents such as dinner with friends, shopping, sports in the park, or yoga establish this feeling. Menu's and continuity celebrate the simple moments and literally point you in the right direction.

Liv, Väriä elämään. Color to your life!

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