Building brand advocates has become more important than ever for leaders in sales, customer service and marketing roles. Join us for this panel discussion to find out what role Social Media plays in this, and how Social Media can be leveraged to engage your customers like never before.

Session Recorded Live at the Social Media Today "Social Shake Up", September 17, 2013

Panel Participants:
* Anneke, Founder and CEO, Reality Works Group
* Natascha Thomson, B2B Social Media Consultant, CEO, MarketingXLerator
* Brian Velmure, CEO, Innovantage
* Emily Yellin, Journalist, Author, Consultant, Your Call Is (Not That) Important to Us

Panel Moderator:
* Kai Petzelt, Sr. Director Product Marketing, SAP

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