Every month, the creatives at MEplusYOU ad agency are given an assignment as a side project, which is geared toward getting creative juices flowing and bringing in fresh ideas that don't have any client restrictions. As the first assignment, one of the CD's asked everyone to create something for Jambox to present at the following creative meeting. Jake, Liz, and I created this motion graphics piece that incorporated a lively tune with colorful animated elements that accentuated our found footage of people dancing in public settings.
Our campaign idea was to accentuate the reason for Jambox's existence – to share your music instead of popping in a pair of earbuds and isolating yourself from the world. This "What's Your Jam?" spot was created as a foundation for telling the world to share your "Jam." By using #myjam on social media sites – Twitter, most likely – anyone can submit videos of how they share their "Jam." Only requirement being, it must be done using a Jambox ...obviously.
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