Featuring Ty Murray and Jewel, "Start Something" was the first PSA in a series for Big Brothers Big Sisters that started airing in the Fall of 2010. Studios 121 was hired to produce these spots for use across broadcast, web, and media campaigns including national morning shows and talk shows. Studios 121 filmed these spots at the BBBS facility in Dallas, Texas, and really enjoyed the experience working with Jewel, Ty, and the entire Big Brothers, Big Sisters team!

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