Positioning via parody rarely works…this well.
‘Made for a Prince, not a Bogan’ began its life as a viral film masquerading as leaked Drambuie research, yet became so much more.
Featuring ‘bogan’ Aussie blokes mocking the mixer in suburban pubs, the viral film was an overnight sensation with online news and social media, driving thousands to a dedicated microsite and culminating in The Drambuie Penthouse Party.
Supported by print ads in men’s magazines and on-premise promotion, the landmark integrated campaign reconnected an ailing Scottish whisky brand with a new generation of tongue in cheek connoisseurs and clan members.
*No bogans were harmed in the making of this film.
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