Neue Digitale / Razorfish developed an interactive augmented reality application in cooperation with technical provider Metaio for SEAT Germany at the International Motor Show (IAA) 2009 in Frankfurt.

Promotion codes available at the SEAT stand enabled motor show visitors to project animated 3-D vehicles onto two large terminals and interact with these in their own camera snapshot.

The car reacts to the virtual movement of the user and transforms itself into new formations. With a bit of luck the official SEAT “Follow Me Car” from this year’s Red Bull Air Race World Championship can be won in the accompanying competition.

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