Andrew McEvoy, Managing Director, Tourism Australia; Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia and James Gosper, General Manager, Market Development, Wine Australia presented on the jointly funded food and wine strategy and launch the consumer facing campaign that will be introduced to markets in 2014.
They outline how the campaign will come to life and the opportunities for the supply chain to leverage the campaign and raise excitement around the Australian wine category.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?