The Edge is a brand-new building located at Amsterdam’s Zuid-as area designed by PLP Architecture and developed by OVG. In order to enthuse investors we were asked to create a film in which this architectural masterpiece is presented.
We chose to focus on the five most important pillars. First of all The Edge has the highest sustainability label of all buildings in continental Europe. Furthermore we wanted to reflect its location, as the Zuid-as area is rapidly emerging as one of Europe’s most significant business districts. Flexibility, cutting-edge design and, perhaps the most important, users are the final pillars that complete the story.
Also check out the making of: vimeo.com/78618805
Designed, directed and produced by PlusOne.
Commissioned by: INDG
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk, Geert Jansen
Storyboard artist: Hugo Bausch
3D: Hans Willem Gijzel, Noam Briner, Cas Prins, Giso Spijkerman, C4Real
Editing live-action footage: Jelmar Hoekstra
Grading: Jef Grosfeld
Music: Lennert Busch
Sound Design: Kloaq
Additional credits live-action shoot
1st AD: Marcel van der Velden
D.O.P.: Marijn Zurburg
Focus Puller: Chiel van Dongen
Gaffer: Bart van Tunen
Assistant Gaffer: Jochem van Ingen
2nd Camera: Chris Rudz
Data Handling: Emile Steginga
Actors: Peter Schotting, Leonie Stegink
Stylist: Melanie Keiren
Make Up: Hilda Jonkman
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