Are you maximizing the impact of your product announcements?
For many companies, product launches serve as a major contributor to pipeline and revenue growth. To secure both the meaningful coverage and the resulting sales activity requires much more than the garden-variety press release drafted the week prior. You've secured briefings, but what about the assets you're providing to help those influencers cover your announcement? What additional tactics (surveys, blogs, op-ed pieces, 3rd party validators) have you employed to create a long-tail for your launch?
In this informative webcast, product marketing experts from Gutenberg Communications will discuss the process, timeline and assets that go into ensuring your product launch is a lion, as opposed to a lamb.
Who should check this video out?
- VP's and Directors of Marketing
- Communications Managers
- Product and Product Marketing Managers
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