Jojk, music and sámi culture from above the polar circle, deep inside the innermost. Ára are:
Simon Issát Marainen - jojk, lead vocals and lyrics,
Axel Olle Sigurd Andersson - keys and guitar,
Johan Asplund - trumpet, flugelhorn and backing vocals,
Daniel Wejdin - bass and double bass,
Christian Augustin - drums, clarinet and synthezisers,
Frida Johansson - keys, violin and backing vocals
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ÁRA goes against the stream
You cannot suppress a living language. It lives and thrives in the spoken word, in
musical expressions and in our personal relations. Language will always find its own
ways in new acquaintances, recurring conversations and the unbending force of
creativity.
As modern society grows, thoughtless bureaucracy all too easily tramples minorities
down. The strength and resistance against this movement is first and foremost found
with the people, in their everyday life. This is where ÁRA claims their space, in the
meeting between the personal, the Sami tradition and visionary energy.
With their first studio album “O”, ÁRA created new paths for jojk as an art form. A
musical meeting that bridged cultural borders.
ÁRA now releases their sophomore album “Vuoste Virdái” (Against the stream).
ÁRA wants to praise and pay homage to all those over the years taught their children
the Sami language, in the face of cultural pressure and shame. A celebration to
everyone who decided to go against the stream, to all those who still today goes
against the stream. To all those who stand proud in their tradition and history and
conjure up the courage to be themselves.
Tradition and inspiration, friendship and warmth, jojk and improvisation. There is
really nothing that sounds quite like ÁRA. A strong presence, a journey through
landscapes of sounds and words.
The new album is released January 2014. Do not miss this!
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Director: Jonas Ernhill & Tage Hervén
Produced by Bautafilm & Lampray
Cinematography: Tage Herven, Jonas Ernhill, Hjalmar Ekström
Camera operator: Hjalmar Ekström
Edit and grade: Ludvig Stolterman
postproduction: David Sandberg
Pyrotechinician: Axel Olle Sigurd Andersson & Gusto Marainen
Props: The Marainen family
Cast: Simon Marainen & Axel Olle Sigurd Andersson

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