Installation for onedotzero festival 2008/2009
Troika was commissioned by onedotzero to create a custom installation and visual identity around the theme of this year’s festival 'Citystates'. Opting to create an installation and identity that integrate into each other, Troika designed a modern digital zoetrope as the cornerstone of the identity. The idea for the zoetrope comes directly from the festivals 'adventures in motion' payoff and this year’s theme 'Citystates'. Revolving around themes of urban exploration and sensory impressions emerging from the different speeds we traverse our cities at, whether walking, cycling or driving, opening up new visual, tactic and sonic layers to the city.
We wanted to create a container that both celebrated the heritage of motion arts as well as its digital present while affording us a very literal medium for the content – the idea of altered states through motion. From there the idea of a hi-tech zoetrope arose.To illustrate the idea of disparate images coming together Troika deconstructed legendary type designer Wim Crouwel´s Gridnik typeface for the zoetrope, breaking the typeface into verticals, horizontals and diagonals which merge into letters and words at speed.
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