Effective experiences are no longer about “stickiness,” or holding eyeballs for extended durations. This metric has been trumped by the advent of device-based interactions, where brief and emotionally-resonant moments can leave greater impressions than longer, more sustained interactions…as long as their impact belies their brevity. These “casual interactions” are inherently shallow in their depth and short in their duration, but they can build strong bonds if effectively conceived and elegantly constructed. Nathan Moody, co-founder and design director of Stimulant, will share many tips, tricks, and paradigms for designing impactful casual experiences for devices, installations, and public spaces.

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…